The Frontage blog
Plain answers,
no jargon.
Straight, honest guides for people who run a shop, a café, a salon or a clinic — not for marketers. What things cost, how to get found on Google, and why visitors leave without calling.
Cluster A
What it costs
Straight talk on money — what a website really costs, whether to update the one you have, and when a cheap builder is genuinely the right call.
How much does a website cost for a small business?
An honest breakdown of what you actually pay for — and why quotes range from a few hundred to thousands.
Do I need to update my old website?
When an older site is fine, when it is quietly costing you money, and when a rebuild simply is not worth it.
Is Wix or Squarespace good enough for my business?
A fair look — no cheap trash-talk. When they are exactly right, and when they quietly hold you back.
Cluster B
Getting found
How local customers actually find you — Google Maps, reviews, your Business Profile, and whether a blog is worth your time.
Why is my business not showing up on Google Maps?
The usual reasons you are invisible on Maps — and how your Google Business Profile fixes most of them.
How to get more Google reviews for your business
How to ask without being pushy, why buying reviews backfires, and how to handle a bad one calmly.
Do I need a blog for my small business?
The honest answer most agencies avoid: usually no. When a blog earns its keep, and when it does not.
How to write your Google Business Profile description
What to say, what to leave out, and why keyword-stuffing can get your listing pulled off Maps.
Cluster C
Why customers leave
The quiet faults that lose you enquiries — slow phones, broken forms, wrong details — and how to catch each one yourself.
Why do people leave my website without calling?
The four silent killers — and a simple way to check each one on your own phone in an afternoon.
Is my website slow on mobile, and how do I check?
A plain-English guide to PageSpeed Insights, what LCP and CLS really mean, and the usual culprit.
Why nobody is filling in my contact form
The one thing nobody checks — and how to test your own form in two minutes flat.